Our Story

Our Story

As an entrepreneur, mom, and jewelry enthusiast, I launched 79 Fine. Throughout my career, I lived and worked in cities with a strong artistic and fashion influence, including San Francisco and New York. My experience in those cities provided a unique perspective on the relationship between fashion, design, and the many definitions of beauty.
After moving to Southern California, I was looking for a destination where I could purchase jewelry that was on trend and made of high-quality precious metals and lab grown diamonds. When I couldn’t find that destination, it became clear that there is a need for attractively priced fine jewelry, curated for women, by a woman.


From that realization, 79 Fine was born as a place where women can find exceptional fine jewelry that fits their lifestyle - whether they’re a mom, a fast-track career professional, or somewhere in between.


At 79 Fine, beautifully crafted solid 14-karat gold embraces lab grown diamonds, rubies, sapphires, and emeralds in creations that fuse timeless design with contemporary style. By curating a collection of attainable, on-trend jewelry that women can buy for themselves, 79 Fine democratizes the fine jewelry shopping experience. 

The pieces are selected to mirror the most coveted items in a modern woman’s fine jewelry wardrobe. Each piece is meant to be worn on its own, or stacked and layered with other rings, bracelets, necklaces, and earrings.
By using lab grown diamonds, rubies, sapphires and emeralds set in precious 14-karat gold, 79 Fine gives you luxury jewelry, within reach, so you can always celebrate your special moments, or easily gift the next generation of jewelry lovers.




Niki Manoogian